Whether your business is online or based on the ground, its appearance plays a large role in how it is perceived by onlookers. If you are an e-business, your website has to be enough to captivate people online. Hire a branding agency that understands how to give your business a reputation that is worth investing in. Aesthetics play a large role particularly if your business is targeted toward the youth. Make it trendy, or professional but youthful, energetic and fun, depending on what your business is about. Be imaginative with it, but do not make the mistake of making your website or business space too cluttered, because this often makes it difficult to navigate, in both instances.